Zeno Hills

A resort website, designed end to end.

The Zeno Hills home page: the hero, four photos of the resort, and the commitment section.
The amenities section: Free Wifi, Hot Water, Fully Furnished, AC, Dedicated Workspace, Courtyard and Private Waterfall.
The Know About Zeno Hills banner and the story section, with an aerial photo of the resort.

[Overview]

The resort sells itself. The website just had to let it.

Zeno Hills is genuinely beautiful — the kind of place that convinces people once they actually see it. My job was making sure the website did that seeing for them: showing enough, feeling enough, that booking becomes the obvious next step. Design wrapped, then handed off clean to developers to bring it to life.

Role:
Design - End to End
Timeline:
10 days

[Competitor Analysis]

How I made the resort saleable

Went through a range of resort websites and asked one question of each: would this actually get me to book? Noted what worked, what fell flat, and what felt missing — then used that to shape the direction for Zeno Hills.

What I Noticed

  • Hero videos looked stunning - until they didn't load.
  • Activities, buried at the bottom.
  • No FAQ, anywhere.
  • Too few photos, doing too much work
  • Rooms shown - Vibe, missing.
  • Vibes shown - Rooms, missing.
  • Booking, too many clicks deep.
  • Stock-photo warmth, instead of the real place.

[The Website, In Full]

The screens that had to do the convincing

Ten days, four competing moods, and one single website, all pulled together to look like exactly the kind of place worth dropping everything, packing a bag, and booking a stay at right now.

[Learnings]

What Ten Days Actually Taught Me

Timelines don't just limit a project. They shape it.

The same brief, given a month instead of ten days, would've turned into a completely different website — not better or worse, just different, because the timeline itself dictates the decisions. UI-wise, I could still land something aesthetic under pressure. The real challenge was UX — making the look and the logic work together without the luxury of time to test every assumption. Short timelines don't lower the bar, they just force you to choose, fast, what actually deserves your attention and what has to wait.