ARAVIND SRIRAM

[Projects]

[My design arsenal]

Careful, someone just cooked hard!

Just a few ingredients worth flaunting

Things I haveShipped

Three-plus years of turning “this is confusing” into “oh, that's obvious.” Healthcare, hospitality, mobility, wellness — different worlds, same instinct: simplify first, decorate later.

[004]

PAYMENT APP

  • INTERFACE
  • RESEARCH

My Skills, and Their Sob Stories

The skills? The usual suspects. The tools? You'll see. The stories? huh! That's a whole thing — grab a seat for Part 1 and Part 2. You'll need it for the plot.

Design & Research

User Interview

25+ Interviews

Used thoughtfully in physio and fintech

Physio App

Neurosurgeons don't give you 30 minutes. So I stopped asking, and started tagging along instead.

No clipboard, no formal interview — just me, quietly shadowing a physio between patients. Turns out people talk more freely when you're not "the guy taking notes." Neuro patients one week, ortho the next — same app, entirely different humans each time.

Fintech App

Slipped in a few sneaky questions between the obvious ones — decoys, really, to get past the rehearsed answers.

"What's the first thing that comes to mind when I say money?" told me more about people's fears than any spending habit ever could. Asked about their history with money before I asked about their habits — had to understand what money meant to them before I could design around how they used it.

Interaction Design

Meaningful Interactions

On Pheezee

Physios were running between patients with no time to watch a screen, so motion had to earn its place. Nothing animated for show. Every transition either saved a tap or told them where they were.

The one place I did lean into motion was for the patient. A graph can't tell someone they're doing great mid-exercise, so I built a stack of arrows that lights up as they move, with the last arrow as the finish line. Nobody has to read anything. The patient just chases the light.

Same discipline both ways: if an interaction doesn't help someone do the thing faster or feel sure about it, it goes.

Prototyping

Interactive

Used in every project

The most fun step, hands down, and criminally underrated.

This is where it stops being theory and starts being something you can click through. Most fancy and most underestimated part of the whole process, in my opinion.

CX Research

End to End CX

Used thoughtfully in physio and payment

Physio App

Couldn't interview anyone. So I just... watched. Suspiciously closely.

Went in for an interview once, doctor never showed. While waiting, I noticed physios running from patient to patient with zero spare seconds — which killed any idea I had of a motion-heavy, pretty UI nobody would have time to look at. Best insight of the project, and I didn't even ask for it.

Payment App

Did the same kind of quiet watching in shops, at checkout counters — wherever a real transaction was actually happening.

Nobody narrates their own behavior accurately. So instead of asking people how they pay, I watched how they actually paid — the fumbling, the hesitation, the habits they didn't know they had.

Information Architecture

20+ modules

Used across physio, payment, and wellness

Coming out of ideation with a pile of insights and zero idea how to structure them — that's where this part earns its keep.

After ideation, you've got lots of insights but no clear path through them, especially with limited steps or resources to work with. This is where that chaos actually gets untangled into something someone can navigate — organized into clear modules, not just dumped onto a page.

Responsive Design

Mobile <-> Desktop

Used in every project

Built once, bent to fit every screen it landed on.

Every project had to hold up across devices, from a phone mid-session to a desktop during a review.

Design System

From Scratch

Used thoughtfully in physio

Built one for Physio Care, just didn't chase it all the way to tokens.

Documented the patterns as the app grew so things stayed consistent. The token system is the honest gap.

Accessibility

WCAG Aware

Used thoughtfully in physio

Bigger tap targets, better contrast, readable fonts. Built for older eyes and thumbs.

Physio patients skew older, so this was a practical need, not a checklist item.

Wireframing

Rapid Exploration

Used in every project

Usually sketch, then jump straight to design. Still figuring out if that's a flaw or a flex.

Paper sketch, then straight into high-fidelity. Faster, but a habit worth questioning.

Competitive Analysis

Gap Analysis

Non-negotiable, every project

Know the neighborhood before designing the house.

Even with zero overlap, it shows what "normal" looks like before I decide to break from it.

White Paper Research

Domain Deep-Dives

Used thoughtfully in fintech

Built a UPI app where you could manage money right after paying. Which meant reading actual RBI guidelines, for fun.

I read the RBI and UPI rules before sketching a single screen, so the design stayed inside them.

Tools

Figma

my longest relationship

Framer

Fast, over-tinkered

Cursor

Building this, quietly

Webflow

Takes it live

Claude Design

Ideas, clickable

Adobe XD

Learned, standby

Sketch

Never called on

CodeX

Second pair of hands

Notion

Graveyard, intentions

Curiosity got me in trouble growing up. Now it pays my rent.

Turns out asking ‘why’ one question too many, and reading people a little too well, is basically design's entire job description. Got here the scenic route — biology, engineering, a developer detour — before UI/UX finally clicked and stuck. I also taught it, through a Tamil Nadu government initiative, watching students go from ‘what's a wireframe’ to shipping real apps. Ten out of ten, would detour again.

Aravind Sriram smiling in front of the Eiffel Tower

When I'm not asking why

Mentoring

Turns out explaining design teaches you more than doing it.

Travel

Professionally lost in new cities.

Hiking

Chases views my legs immediately regret.

Cricket

Has opinions on fielding placements nobody asked for.

What It's Like to Work Together

Dr. Harshavardhini
[Head of Physiotherapy Team]

Aravind is a proactive and logical thinker with a passion for creating exceptional user experience. He always integrates thorough user research into his design process, ensuring that every solution in a deep understanding of user behaviour and preferences. As a problem solver, he consistently delivers innovative and effective solutions that address complex user needs, resulting in user centric designs.